Site Analytics Visitor Reports
For information on generating reports, see Generating a Report in Site Analytics.
The Visitor tab provides the following reports, which detail information about your site's visitors and their activities.
Visitor Reports
Visitors
The Visitors Report provides the total number of visitors and unique visitors to your website.
Current Visitors
If you use Real Time Stats, the Current Visitors Report provides up-to-the-minute information about each IP address currently visiting your website. The report displays the pages they are currently viewing and which (if any) keywords they used to find your website.
Recent Visitors
The Recent Visitors Report provides information and session length for each IP address that visited your website.
Visitor Paths
The Visitor Paths Report shows visitors' clickstream—a page-by-page path they took to reach their destination, starting with their entry page and ending with their exit page.
Because this report identifies the flow of traffic through the site, you can use it to streamline the path users must take to access popular features of the site. It also shows where visitors leave, so you can optimize those pages to keep the visitor on the desired path.
NOTE: This report defines a page as any file visitors access with the extension: .htm, .html, or .asp. The path does not include any dynamic pages or forms. We also remove any duplicate consecutive pages, which page refreshes and links back to the same page cause.
Depth of Visit
The Depth of Visit Report displays the number of pages viewed by each visitor.
Time on Site
The Time on Site Report displays the number of minutes each visitor spent on your site.
Loyalty
The Loyalty Report displays the number of times a visitor came to your website.
Geographical Reports
Countries
The Countries Reports indicates visitors' country of origin, determined by their IP address.
Regions
The Regions Report identifies the region, state and country of your website's visitors.
Cities
The Cities Report identifies the city, region, and country of your website's visitors.
Postal Codes
The Postal Codes Report identifies the ZIP or postal code, city, region, and country of your website's visitors.
System Reports
Browsers
The Browsers Report identifies which browsers your website's visitors use.
Operating Systems
The Operating Systems Report identifies which operating systems your website's visitors use.