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Frequently Asked Questions

Viewing Response Reports

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Last Updated: January 31, 2012 11:20 AM

Express Email Marketing® provides five different types of response reports, based on the information provided by the campaign or survey respondents.

To View a Response Report

  1. Log in to your Account Manager.
  2. Click Express Email Marketing.
  3. On the Express Email Marketing page, click Launch for the account you want to modify.
  4. From the Response Analyzer menu, select the type of report you want to view:
    • Campaign Response — Run a report for a campaign or group of campaigns and set the date range for which you want to view response rates.
    • Survey Response — View response rates for a survey, including the number of complete and incomplete responses and the responses to individual questions.
    • Subscriber Response — View the cumulative response rates of your subscriber list, based on email address.
    • Demographic — Specify the demographic category, such as age, and interest groups for which you want to view subscriber information.
    • Interest Groups — View the interest groups for which you want to view membership levels, divided by month.