Personalizing Your Campaign Email Messages
Print this Article
Comment on this Article
Last Updated:
January 31, 2012 11:20 AM
You can add specific subscriber information to the subject line or body of an Express Email Marketing® email campaign. For example, you can change the "Dear Customer" salutation to "Dear William".
To Personalize Your Campaign Email Messages
- Log in to your Account Manager.
- Click Express Email Marketing.
- On the Express Email Marketing page, click Launch for the account you want to modify.
- Click Email Designer.
- To update existing campaigns, click View Email Campaign or to create a new campaign, click Create Email Campaign.
NOTE:Only active campaigns can be changed.
- Click Personalize.
- In the Personalization Builder, complete the following:
- Subscriber Information — Select the specific subscriber information to include from the list of available options. These are drawn from the questions you include in your sign-up form.
- Personalized Text — Enter text to complement the personalization code(s). For example, type Dear in front of the code for "first name" to create "Dear William".
- Default Text — Enter generic text to display if any of your subscriber information is incomplete. This is important as some subscribers may not completely fill out the sign-up form.