Important Search Engine Optimization Tags
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Last Updated:
October 26, 2009 3:17 PM
Several tags are considered important to successful search engine optimization. You can use the Search Engine Visibility Keywords and Optimize Tags tools to create the best tags for your website's content.
- Title tag
- The Title tag defines a Web page's name, which will be displayed in the top bar of a Web browser. The Title tag should provide keywords that represent the theme of the actual contents on the Web page. The Title tag in Search Engine Visibility is limited to 65 characters.
- Description tag
- The Description tag defines the site information most search engines will display when they list the site on their search results pages. The description should include as many site keywords as possible, but the main purpose of the Description tag is to convince search engine users to select your site from the search results pages and take a look inside. Generally, the Description tag should not exceed 250 characters, including spaces.
- Keywords tag
- The Keywords tag lets you create a complete list of words and phrases related to your Web page. The Keywords tag should include both standalone words and keyword phrases. Keywords are not case-sensitive so it is not necessary to enter both capitalized and lowercase versions of the same keyword. The keyword tag enables you to cover common mis- and alternate spellings of keywords and phrases without sacrificing overall readability.