Will redirecting my domain affect my Web site's search engine rankings?
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Last Updated:
June 22, 2011 3:27 PM
Search Engine crawlers view subdomains as independent sites, and will not properly rank your primary domain if it is redirected to a subdomain and contains no content. You should avoid redirecting your primary URL to a subdomain, and instead create content for it or setup Search Engine Visibility for your subdomain.
For example, if my primary domain is www.coolexample.com, and I also have www.store.coolexample.com. For Search Engine Optimization purposes, I should not redirect www.coolexample.com to www.store.coolexample.com.
If you move files or need to move your Web site to a new domain, 301 redirects are the preferred method for preserving search engine rankings. For details on using a 301 redirect, see Using 301 Page Redirects.