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Creating an Express Email Marketing Campaign

With Express Email Marketing®, you can create email campaign mailings to send to subscribers. You can create a campaign in a few easy steps.

To Create an Express Email Marketing Campaign

1. Log in to your Account Manager.
2. Click Express Email Marketing.
3. In the Express Email Marketing account list, click Launch for the Express Email Marketing account to be used for the new campaign.
4. Click Email Designer, and then click Create Email Campaigns.
5. Choose the type of campaign you want to build:
   • Product Promotion, Newsletter, and Announcement — Select one of these options to create an email campaigns using basic templates.
   • Custom HTML — Click to create a custom HTML campaign.
   • Text Only — Use this option to send text only email campaigns. This option does not use the Campaign Editor tool bar.
   • Professionally Designed — Choose from the listed categories. Click the desired template, and then click Select.
6. Pick a template, and then click Select.

NOTE: If you selected a template, the new campaign is created exactly as shown on the preview pane. Each section contains the example text and images shown in the preview. Remove the example text at any time using the Campaign Editor.

7. Next to To:, click Recipients to add subscribers from the list manager. See Selecting Campaign Recipients in Express Email Marketing for more information.
8. In the Subject field enter a title for your campaign.
9. (Optional) Click Add Attachment to include an attachment with your campaign. See Attaching Files to Campaigns for more information.
10. (Optional) Click Add Social Posts to broadcast the campaign on your social media networks. See Connecting Express Email Marketing to Your Social Media Profiles for more information.
11. Use the campaign editor to design your campaign. See Glossary for the Campaign Editor in Express Email Marketing for more information.

    NOTE: When working with Product Promotion, Newsletter, and Announcement templates, click Add Section to add more content blocks to the campaign.

12. (Optional) Click Preview/Spam Check to preview the campaign using a spam analyzer. See Performing a Spam Check in Express Email Marketing for more information.
13. (Optional) Click Send Test Email to send a test campaign. See Sending Test Campaigns in Express Email Marketing for more information.
14. If you want to schedule your campaign to be sent at a specific time and date, click or schedule campaign later. For more information, see Scheduling Campaigns. Otherwise, click Send Now.

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