Site Analytics eCommerce Reports
For information on generating reports, see Generating a Report in Site Analytics.
The eCommerce tab provides the following reports, which detail information about visitors performing specific actions after being directed there by Internet-based advertising.
For more information, see What is eCommerce conversion in Site Analytics?.
NOTE: You only see the eCommerce reports if you have Real Time Stats enabled.
Conversion Summary
The Conversion Summary overviews the success of specific Ad IDs based on lead and invoice conversions. A conversion occurs when a visitor completes a desired actions such as buying a product or signing up for a newsletter.
Conversion Details
The Conversion Detail report documents each real-time hit (Standard, Lead, and Invoice) a particular Ad ID receives. The report displays specific information regarding the conversion, such as the visitor's IP address, the exact time of the visit, and the search terms that lead to the visit.