Frequently Asked Questions

Setting the Price for Domain Names

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Last Updated: June 30, 2011 3:47 PM

You determine the asking price for the domain names you list on Go Daddy Auctions®. However, the price limit for a domain name listing is $50,000. To list a domain name for more than $50,000, you must purchase a Certified Appraisal and the domain name must appraise for at least $25,000. Consider these factors when you try to determine your domain name's value:

  • Domain name length — Short domain names are easier for visitors to remember, and a short, catchy name is more likely to receive your preferred asking price.
  • Keywords — Domain names that include sought-after keywords generate more traffic and higher interest from potential buyers.
  • Name — Domain names that include popular names or phrases, especially words or phrases that follow current trends, generate higher interest from potential buyers. Domain names must not infringe on third-party trademarks.
  • Top-level domain name (TLD) — The .com TLD is the most popular with buyers. Other TLDs, such as .org, might limit the versatility of the domain name or imply a certain type of site is associated with it. In some cases, a country code TLD (ccTLD) is better for domain names, such as using a .fr ccTLD for a domain name that resolves to a French language website.
  • Search engine ranking — A domain name listing that includes website content might retain its current search engine ranking after the sale. Search engine rankings are subject to continual changes, and changing website content may impact a domain name's ranking. Highly ranked domain names generate higher interest from potential buyers.

After you determine the value of your domain name, you're ready to list it in a Offer/Counter Offer, Buy Now, or Public Auction listing. For more information about your options for listing domain names, see Understanding Selling and Listing Options.

See Selling Domain Names with Offer/Counter Offer or Buy Now Listings for instructions on listing your domain name in an Offer/Counter Offer or Buy Now auction, and on listing the domain name in a Public auction in Selling Your Domain Name in a 7-Day Public Auction.